Malaysia Updates

Booth Bait: How to Use Exhibition Giveaways to Capture More Leads in 2026

If you’ve ever walked a trade show floor, you know the scene: hundreds of booths, thousands of attendees, and a sea of generic pens. In 2026, the goal isn't just to give something away—it’s to use exhibition giveaways as "bait" to start a conversation and as a "hook" to be remembered long after the lights go out.