As Singapore enters its peak corporate event season, demand for customised gifts has reached a new high. From Marina Bay to Jurong East, companies across various industries are shifting from generic giveaways to premium, personalised corporate gifts, aiming to strengthen brand presence and deepen client engagement.
According to several Singapore customised gift suppliers, 2025 has shown a sharp rise in orders from MNCs, SMEs, and government agencies alike. Gift items are no longer just accessories for events—they have become an essential component of brand strategy.
Personalisation Takes Center Stage in Singapore’s Corporate Gifting Culture
Corporate gifting has long been a tradition in Singapore’s business landscape. However, this year marks a shift: organisations are choosing personalised, design-driven gifts that reflect brand identity and purpose.
A customised gifts company based in Raffles Place noted that clients now request branded merchandise that aligns with their brand colours, sustainability goals, and marketing themes.
“Companies used to order mass-produced items,” the supplier said. “In 2025, the focus is on small-batch, high-quality customised gifts that create emotional connection and long-lasting usability.”
Popular customised items in Singapore this year include:
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Custom tumblers & thermal bottles
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Premium notebooks with engraved logos
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Eco-friendly bags & recycled material merchandise
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Tech gadgets such as wireless chargers & USB kits
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Bespoke corporate gift boxes
ESG Movement Drives Rise of Sustainable Corporate Gifts in Singapore
Sustainability remains a core purchasing factor in Singapore. With ESG commitments rising across financial, tech, and education sectors, more companies are choosing eco-friendly customised gifts.
Suppliers across Woodlands, Tampines, and Paya Lebar reported a 40–60% increase in orders for sustainable items:
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Recycled cotton tote bags
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Bamboo cutlery sets
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Stainless steel reusable straws
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Recycled PET apparel
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Zero-waste gifting sets
Many Singapore businesses now require that corporate gift packaging adhere to recyclable materials and minimal printing.
Fast Turnaround & Small-Batch Production Drive Market Growth
One of the biggest reasons customised gifts in Singapore are booming is the need for fast turnaround and small quantity orders.
A corporate gift supplier in Bukit Merah shared that many SMEs order 50–200 pieces at a time, typically for product launches, business events, roadshows, and training sessions.
“With Singapore’s fast-paced business environment, companies expect quick prototyping and short lead times,” the supplier said. “Local production and in-house printing services give Singapore suppliers an edge over overseas vendors.”
Digital Integration Becomes a New Trend in Corporate Gifts
Beyond physical items, Singapore companies are integrating digital activation into their customised gifts.
Many corporate gifts now feature:
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QR codes linking to microsites, videos, event pages
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NFC tags for on-the-spot brand engagement
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Custom AR filters triggered by gift packaging
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Direct links to membership sign-ups
A tech firm in one-north revealed that their customised USB gift sets helped increased online engagement by over 250% during a recent campaign.
Market Outlook: Customised Gifts to Play Larger Role in Branding for Singapore Businesses
Industry analysts expect the customised gifting sector in Singapore to continue expanding, driven by:
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Brand differentiation needs
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Sustainability adoption across sectors
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Hybrid event culture
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Demand for fast, flexible production capabilities
As companies in Singapore look for ways to stand out in a competitive market, personalised corporate gifts are becoming a strategic tool—not just a complimentary item.
Final Thoughts
Whether for corporate anniversaries, client appreciation, onboarding kits, trade shows, or festive gifting, customised gifts in Singapore are proving to be a powerful medium for brand storytelling.
As businesses continue to prioritise meaningful engagement, the rise of high-quality, sustainable, and design-focused customised gifts is set to redefine the gifting landscape across Singapore.
